Nation branding as nation building: China's Image Campaign

被引：3

作者：

Barr M. ^{[1
]}

机构：

[1] School of Geography, Politics, and Sociology, Newcastle University, Newcastle NE1 7RU

来源：

East Asia | 2012年 / 29卷 / 1期

关键词：

Chinese image films; Chinese soft power; Nation branding; Nation building; Shanghai Expo;

D O I：

10.1007/s12140-011-9159-7

中图分类号：

学科分类号：

摘要：

This paper illustrates the links between China's nation building exercises and its efforts to promote the country as a 'brand'. By using the examples of the Shanghai Expo, China's national image films and the revival of Confucius, I show how Chinese soft power is both inward and outward looking. Understanding this dual role of soft power is important in comprehending the underlying motivations behind China's attempts to create and manage its identity as orderly, prosperous and legitimate. © 2011 Springer Science+Business Media B.V.

引用

页码：81 / 94

页数：13

共 54 条

[31]

Paradise J., China and International Harmony: The Role of Confucius Institutes in Bolstering Beijing's Soft Power, Asian Survey, 49, pp. 647-669, (2009)

[32]

China's First National Image Film to Be Released in Mid-November, (2010)

[33]

How Can We Make the World Like Us?, (2010)

[34]

Ramo J., Brand China, (2007)

[35]

Ribao R., 'Tigao Guojia Wenhua Ruan Shili,' ('Upgrading National Cultural Soft Power'), (2007)

[36]

Shuyun S., Confucius from the Heart' by Yu Dan. Book review, The Observer, (2010)

[37]

Slaughter A.M., A New World Order, pp. 267-268, (2004)

[38]

Talentino A.K., The Two Faces of Nation Building: Developing Function and Identity, Cambridge Review of International Affairs, 17, pp. 557-575, (2004)

[39]

Starr D., Chinese Language Education in Europe: The Confucius Institutes, European Journal of Education, 44, pp. 65-82, (2009)

[40]

Sutherland C., Reconciling Nation and Region: Vietnamese Nation Building and ASEAN Regionalism, Political Studies, 57, pp. 316-336, (2009)

← 1 2 3 4 5 6 →