A COMPARISON OF THE SHORT-TERM FORECASTING ACCURACY OF ECONOMETRIC AND NAIVE EXTRAPOLATION MODELS OF MARKET SHARE

被引：29

作者：

BRODIE, RJ ^{[1
]}

DEKLUYVER, CA ^{[1
]}

机构：

[1] UNIV VIRGINIA,COLGATE DARDEN GRAD SCH BUSINESS,CHARLOTTESVILLE,VA 22903

来源：

INTERNATIONAL JOURNAL OF FORECASTING | 1987年 / 3卷 / 3-4期

关键词：

D O I：

10.1016/0169-2070(87)90035-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：423 / 437

页数：15

相关论文

共 17 条

[1] AAKER DA, 1982, J ADVERTISING RES, V22, P57
[2] FORECASTING BY EXTRAPOLATION - CONCLUSIONS FROM 25 YEARS OF RESEARCH
ARMSTRONG, JS
[J]. INTERFACES, 1984, 14 (06) : 52 - 61
[3] HOW ADVERTISING AFFECTS SALES - META-ANALYSIS OF ECONOMETRIC RESULTS
ASSMUS, G
FARLEY, JU
LEHMANN, DR
[J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (01) : 65 - 74
[4] POOLING ISSUES AND METHODS IN REGRESSION-ANALYSIS WITH EXAMPLES IN MARKETING-RESEARCH
BASS, FM
WITTINK, DR
[J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (04) : 414 - 425
[5] BECKWITH NE, 1973, J MARKETING RES, V10, P168
[6] MARKET SHARE THEOREM
BELL, DE
KEENEY, RL
LITTLE, JDC
[J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (02) : 136 - 141
[7] ATTRACTION VERSUS LINEAR AND MULTIPLICATIVE MARKET SHARE MODELS - AN EMPIRICAL-EVALUATION
BRODIE, R
DEKLUYVER, CA
[J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (02) : 194 - 201
[8] CONSISTENT SUM-CONSTRAINED MODELS
BULTEZ, AV
NAERT, PA
[J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1975, 70 (351) : 529 - 535
[9] EVALUATION OF EXTRAPOLATIVE FORECASTING METHODS - RESULTS OF A SURVEY OF ACADEMICIANS AND PRACTITIONERS
CARBONE, R
ARMSTRONG, JS
[J]. JOURNAL OF FORECASTING, 1982, 1 (02) : 215 - 217
[10] A COMPARISON OF MARKET SHARE MODELS AND ESTIMATION PROCEDURES
GHOSH, A
NESLIN, S
SHOEMAKER, R
[J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (02) : 202 - 210