MARKET SHARE THEOREM

被引:153
作者
BELL, DE
KEENEY, RL
LITTLE, JDC
机构
[1] INT INST APPL SYST ANAL,LAXENBURG,AUSTRIA
[2] MIT,SLOAN SCH MANAGEMENT,OPERATIONS RES CTR,CAMBRIDGE,MA
关键词
D O I
10.2307/3150435
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:136 / 141
页数:6
相关论文
共 11 条
[1]   GAME-THEORY MODELS IN THE ALLOCATION OF ADVERTISING EXPENDITURES [J].
FRIEDMAN, L .
OPERATIONS RESEARCH, 1958, 6 (05) :699-709
[2]  
HLAVAC TE, 1969, 4TH P INT C OP RES N, P302
[3]  
KOTLER P, 1965, MANAGEMENT SCIENCE, V12, P51
[4]   MARKETING ANALYSIS TRAINING EXERCISE [J].
KUEHN, AA ;
WEISS, DL .
BEHAVIORAL SCIENCE, 1965, 10 (01) :51-67
[5]   COMPUTER ON-LINE MARKETING MIX MODEL [J].
LAMBIN, JJ .
JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) :119-126
[6]  
LITTLE JDC, 1973, 68773 MASS I TECHN S
[7]  
Mills HD, 1961, MATH MODELS METHODS, P271
[8]   PARAMETER ESTIMATION FOR A MULTIPLICATIVE COMPETITIVE INTERACTION MODEL - LEAST SQUARES APPROACH [J].
NAKANISHI, M ;
COOPER, LG .
JOURNAL OF MARKETING RESEARCH, 1974, 11 (03) :303-311
[9]  
Parzen E, 1960, MODERN PROBABILITY T, DOI [10.1063/1.3056709, DOI 10.1063/1.3056709]
[10]  
Urban G, 1968, CHANGING MARKETING S, P322