A SIMULATION COMPARISON OF METHODS FOR NEW PRODUCT LOCATION

被引：49

作者：

SUDHARSHAN, D

MAY, JH

SHOCKER, AD

机构：

[1] UNIV ILLINOIS,DEPT BUSINESS ADM,URBANA,IL 61801

[2] UNIV PITTSBURGH,GRAD SCH BUSINESS,ARTIFICIAL INTELLIGENCE MANAGEMENT LAB,PITTSBURGH,PA 15260

[3] UNIV WASHINGTON,MKT,SEATTLE,WA 98195

来源：

MARKETING SCIENCE | 1987年 / 6卷 / 02期

关键词：

D O I：

10.1287/mksc.6.2.182

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：182 / 201

页数：20

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