A LEAST-SQUARES PROCEDURE FOR BENEFIT SEGMENTATION WITH CONJOINT EXPERIMENTS

被引：45

作者：

KAMAKURA, WA

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 02期

关键词：

D O I：

10.2307/3172647

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：157 / 167

页数：11

共 29 条

[1]

BOTTENBERG RA, 1961, WADDTN6130 WRIGHT AI

[2]

CATTEL RB, 1978, SCI USE FACTOR ANAL

[3] COMMERCIAL USE OF CONJOINT-ANALYSIS - A SURVEY [J].

CATTIN, P ;

WITTINK, DR .

JOURNAL OF MARKETING, 1982, 46 (03) :44-53

[4] TESTS OF EQUALITY BETWEEN SETS OF COEFFICIENTS IN 2 LINEAR REGRESSIONS [J].

CHOW, GC .

ECONOMETRICA, 1960, 28 (03) :591-605

[5]

Cohen J., 1983, APPL MULTIPLE REGRES, V2

[6] USING SEGMENTATION APPROACHES FOR BETTER PREDICTION AND UNDERSTANDING FROM CONSUMER MODE CHOICE MODELS [J].

CURRIM, IS .

JOURNAL OF MARKETING RESEARCH, 1981, 18 (03) :301-309

[7] A NOTE ON THE RELIABILITY OF CERTAIN CLUSTERING ALGORITHMS [J].

FUNKHOUSER, GR .

JOURNAL OF MARKETING RESEARCH, 1983, 20 (01) :99-102

[8] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J].

GREEN, PE ;

SRINIVASAN, V .

JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) :103-123

[9] PREFERENCE MEASUREMENT OF ITEM COLLECTIONS [J].

GREEN, PE ;

WIND, Y ;

JAIN, AK .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) :371-377

[10] DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES [J].

GREEN, PE .

JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) :61-68

← 1 2 3 →