INNOVATIVE COMMUNICATOR IN DIFFUSION PROCESS

被引：83

作者：

BAUMGARTEN, SA ^{[1
]}

机构：

[1] UNIV WISCONSIN, SCH BUSINESS ADM, MILWAUKEE, WI 53706 USA

来源：

关键词：

D O I：

10.2307/3150653

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：12 / 18

页数：7

共 17 条

[1]

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[2]

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[3]

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[4]

Coleman JS., 1966, MED INNOVATION DIFFU

[5]

Katz E., 1955, PERSONAL INFLUENCE

[6]

KING CW, 1963, FAL P AM MARK ASS C, P108

[7]

Lionberger H. F., 1960, ADOPTION NEW IDEAS P

[8] COMMUNITY PRESTIGE AND THE CHOICE OF SOURCES OF FARM INFORMATION [J].

LIONBERGER, HF .

[9] DIMENSIONS OF OOINION LEADERSHIP [J].

MYERS, JH ;

ROBERTSON, TS .

[10]

REYNOLDS FD, 1972, FAL P C AM MARK ASS, P434