CHILDRENS RESPONSIVENESS TO COMMERCIALS

被引：21

作者：

ROBERTSON, TS ^{[1
]}

ROSSITER, JR ^{[1
]}

机构：

[1] UNIV PENN,WHARTON SCH,CTR RES MEDIA & CHILDREN,PHILADELPHIA,PA 19104

来源：

关键词：

D O I：

10.1111/j.1460-2466.1977.tb01804.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：101 / 106

页数：6

共 12 条

[1]

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[2]

Klapper Joseph T., 1960, EFFECTS MASS COMMUNI

[3]

LAZARSFELD PF, 1955, LANGUAGE SOCIAL RES, P115

[4] Why Do Children Watch Television? [J].

Maccoby, Eleanor E. .

[5]

McGuire W.J., 1969, HDB SOCIAL PSYCHOL, V3, P136

[6] GROUP RELATIONS AS A VARIABLE IN COMMUNICATIONS RESEARCH [J].

Riley, Matilda White ;

Flowerman, Samuel H. .

[7]

ROBERTS DF, 1973, HDB COMMUNICATION, P174

[8] CHILDREN AND COMMERCIAL PERSUASION - ATTRIBUTION THEORY ANALYSIS [J].

ROBERTSON, TS ;

ROSSITER, JR .

[9] CHILDRENS TV COMMERCIALS - TESTING DEFENSES [J].

ROSSITER, JR ;

ROBERTSO.TS .

[10]

SCHRAMM W, 1972, PROCESS EFFECTS MASS, P596