AN EXAMINATION OF THE CONVERGENT, DISCRIMINANT, AND PREDICTIVE-VALIDITY OF FISHBEIN BEHAVIORAL INTENTION MODEL

被引：100

作者：

BURNKRANT, RE ^{[1
]}

PAGE, TJ ^{[1
]}

机构：

[1] UNIV WISCONSIN, MADISON, WI 53706 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 04期

关键词：

D O I：

10.2307/3151726

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：550 / 561

页数：12

共 50 条

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