ENHANCING COMPETITIVENESS THROUGH THE NEW MARKET VALUE EQUATION

被引：20

作者：

MEREDITH, JR

MCCUTCHEON, DM

HARTLEY, J

机构：

[1] UNIV VICTORIA,VICTORIA,BC V8W 2Y2,CANADA

[2] BOWLING GREEN STATE UNIV,BOWLING GREEN,OH 43403

来源：

INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT | 1994年 / 14卷 / 11期

关键词：

COMPETITIVENESS; CUSTOMIZATION; PRICES; RESPONSE RATE;

D O I：

10.1108/01443579410068611

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Identifies four factors as constituting the primary basis for global competition in providing customers with value: customization, quality, response time, and price. However, finds that these factors interact in a multiplicative rather than the commonly-assumed additive manner, giving competitors with multiple strengths additional competitiveness and disqualifying firms which lack performance on even one dimension. Presents a simple model to aid managers in analysing the competition in their industry as well as in making decisions about the best actions to take for strengthening their firm's competitiveness.

引用

页码：7 / 22

页数：16

共 45 条

[1]

ALLISON JW, 1979, AM MACHINIST FEB

[2] THE MISUSE OF MARKETING - AN AMERICAN TRAGEDY [J].