CLASSICAL-CONDITIONING OF CONSUMER ATTITUDES - 4 EXPERIMENTS IN AN ADVERTISING CONTEXT

被引：226

作者：

STUART, EW ^{[1
]}

SHIMP, TA ^{[1
]}

ENGLE, RW ^{[1
]}

机构：

[1] UNIV S CAROLINA,PSYCHOL,COLUMBIA,SC 29208

来源：

JOURNAL OF CONSUMER RESEARCH | 1987年 / 14卷 / 03期

关键词：

D O I：

10.1086/209117

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：334 / 349

页数：16

共 29 条

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[10]

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