HOW NEW PRODUCT STRATEGIES IMPACT ON PERFORMANCE

[1] THE MISUSE OF MARKETING - AN AMERICAN TRAGEDY [J]. BUSINESS HORIZONS, 1981, 24 (06) : 51 - 61

[2] Cooper R.G., 1979, IND MARKET MANAG, V8, P124

[3] WHY NEW INDUSTRIAL PRODUCTS FAIL [J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) : 315 - 326

[4] COOPER RG, 1979, J MARKETING, V43

[5] COOPER RG, 1983, IEEE T ENG MANAGEMEN, V30, P1

[6] CRAWFORD C, 1980, SLOAN MANAGEMENT FAL, P3

[7] DAY GS, 1975, J CONTEMP BUS, P1

[8] REDISCOVERING THE TECHNOLOGICAL FOUNDATIONS OF INDUSTRIAL COMPETITIVENESS [J]. OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 1980, 8 (05): : 503 - 504

[9] HOPKINS DS, 1980, 773 C BOARD REP

[10] KANTROW AM, 1980, HARVARD BUSINESS JUL, P6

[1] THE MISUSE OF MARKETING - AN AMERICAN TRAGEDY [J]. BUSINESS HORIZONS, 1981, 24 (06) : 51 - 61

[2] Cooper R.G., 1979, IND MARKET MANAG, V8, P124

[3] WHY NEW INDUSTRIAL PRODUCTS FAIL [J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) : 315 - 326

[4] COOPER RG, 1979, J MARKETING, V43

[5] COOPER RG, 1983, IEEE T ENG MANAGEMEN, V30, P1

[6] CRAWFORD C, 1980, SLOAN MANAGEMENT FAL, P3

[7] DAY GS, 1975, J CONTEMP BUS, P1

[8] REDISCOVERING THE TECHNOLOGICAL FOUNDATIONS OF INDUSTRIAL COMPETITIVENESS [J]. OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 1980, 8 (05): : 503 - 504

[9] HOPKINS DS, 1980, 773 C BOARD REP

[10] KANTROW AM, 1980, HARVARD BUSINESS JUL, P6