AN EXPLORATORY INVESTIGATION OF THE STRUCTURE OF THE BUYING CENTER IN THE METALWORKING INDUSTRY

被引:53
作者
LILIEN, GL [1 ]
WONG, MA [1 ]
机构
[1] MIT,CAMBRIDGE,MA 02139
关键词
D O I
10.2307/3151787
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:1 / 11
页数:11
相关论文
共 30 条
[1]  
BONOMA TV, 1977, 77117 MARK SCI I REP
[2]   BUYING BEHAVIOR IN IRELANDS PUBLIC-SECTOR [J].
BRADLEY, MF .
INDUSTRIAL MARKETING MANAGEMENT, 1977, 6 (04) :251-258
[3]  
Brand G.T., 1972, IND BUYING DECISION
[4]  
BUCKNER H, 1967, BRIT IND BUYS
[5]  
CHOFFRAY JM, 1980, MARKET PLANNING NEW
[6]   PEOPLE WHO CLAIM TO BE OPINION LEADERS - IDENTIFYING THEIR CHARACTERISTICS BY SELF-REPORT [J].
COREY, LG .
JOURNAL OF MARKETING, 1971, 35 (04) :48-53
[7]  
COREY RE, 1978, ORG CONTEXT IND BUYI
[8]  
Everitt B., 1974, CLUSTER ANAL
[9]  
FISHER L, 1969, IND MARKETING
[10]  
GRASHOF JF, 1976, MARKETING 1776 1976