PEOPLE WHO CLAIM TO BE OPINION LEADERS - IDENTIFYING THEIR CHARACTERISTICS BY SELF-REPORT

被引：56

作者：

COREY, LG

机构：

[1] ERWIN WASEY INC,LOS ANGELES,CA

[2] SAN FERNANDO VALLEY STATE COLL,NORTHRIDGE,CA

来源：

JOURNAL OF MARKETING | 1971年 / 35卷 / 04期

关键词：

D O I：

10.2307/1250457

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：48 / 53

页数：6

共 10 条

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[3]

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[7] ALTERNATIVE QUESTIONNAIRE APPROACHES TO THE MEASUREMENT OF INFLUENCE IN ORGANIZATIONS [J].

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[8]

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[9] ACCURACY OF SELF-REPORTED DATA AND PREDICTION OF POLITICAL ACTIVITY [J].

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PUBLIC OPINION QUARTERLY, 1967, 31 (01) :103-106

[10] APPLICABILITY OF COMMUNICATION THEORY TO INDUSTRIAL MARKETS [J].

WEBSTER, FE .

JOURNAL OF MARKETING RESEARCH, 1968, 5 (04) :426-428

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