The transient expression of many different genes is mediated by the inducible transcription factor p50-p65 NFchiB, which in turn is regulated by, complex formation with its inhibitor IchiBalpha. We describe here that in porcine aortic endothelial celts, either IL-1alpha, TNFalpha or LPS upregulates an inhibitor of NFchiB which we refer to as ECI-6. ECI-6 is by structural and functional criteria an IchiBalpha protein, the porcine homologue of MAD-3, pp40 and RL/IF-1. We have studied the promoter of the ECI-6/IchiBalpha gene and provide three lines of evidence that its expression is directly regulated by NFchiB. First, the 5' regulatory region of ECI-6/IchiBalpha contains two sites that bind NFchiB in electrophoretic mobility shift assays. Second, expression following transfection of an ECI-6/IchiBalpha promoter-luciferase reporter construct is dependent on a co-transfected NFchiB-p65 subunit. Third, pretreatment of endothelial cells with antioxidants, agents that inhibit activation of NFchiB, inhibit the expression of ECI-6/IchiBalpha. We conclude that the regulated expression of ECI-6/IchiBalpha could represent a novel feedback mechanism by which NFchiB downregulates its own activity after transient activation of target genes has been achieved.