EVALUATION OF TELEVISION PROGRAM CONTENT FOR PURPOSE OF PROMOTIONAL SEGMENTATION

被引：28

作者：

GENSCH, DH

RANGANAT.B

机构：

[1] UNIV WISCONSIN,SCH BUSINESS,MILWAUKEE,WI 33201

[2] CARNEGIE MELLON UNIV,PITTSBURGH,PA

来源：

关键词：

D O I：

10.2307/3151285

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：390 / 398

页数：9

共 19 条

[1] AGOSTINI JM, 1962, J ADVERTISING RESEAR, V1, P12
[2] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR
BASS, FM
TIGERT, DJ
LONSDALE, RT
[J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) : 264 - 270
[3] BASS FM, 1969, J BUS, V42, P357
[4] EHRENBERG ASC, 1968, J ADVERTISING RES, V8, P55
[5] ENGLEMAN FL, 1965, J ADVERTISING RESEAR, V5, P21
[6] FERBER R, 1962, AM ECON REV, V52, P19
[7] Frank R., 1972, MARKET SEGMENTATION
[8] TELEVISION PROGRAM TYPES
FRANK, RE
BECKNELL, JC
CLOKEY, JD
[J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 204 - 211
[9] CORRELATES OF GROCERY PRODUCT CONSUMPTION RATES
FRANK, RE
MASSY, WF
BOYD, HW
[J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (02) : 184 - 190
[10] Gensch D.H., 1973, ADVERTISING PLANNING