CONSUMER CHOICE STRATEGIES - SIMPLIFYING VS OPTIMIZING

被引：320

作者：

WRIGHT, P ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

关键词：

D O I：

10.2307/3150659

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：60 / 67

页数：8

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[3]

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[4]

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EINHORN, HJ .

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[7] ATTITUDES AND OPINIONS [J].

FISHBEIN, M ;

AJZEN, I .

[8]

Flemming H, 1972, CONSUMER CHOICE BEHA

[9]

GREEN P, 1974, MULTIATTRIBUTE DECIS

[10]

HAYES JR, 1964, INFORMATION SYSTEM S