CROSS-NATIONAL ANALYSIS OF DIFFUSION OF CONSUMER DURABLE GOODS IN PACIFIC RIM COUNTRIES

被引:210
作者
TAKADA, H [1 ]
JAIN, D [1 ]
机构
[1] NORTHWESTERN UNIV,JL KELLOGG GRAD SCH MANAGEMENT,EVANSTON,IL 60201
关键词
D O I
10.2307/1252237
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:48 / 54
页数:7
相关论文
共 20 条
[1]   NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES [J].
BASS, FM .
MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05) :215-227
[2]  
Cavusgil S.T., 1981, REV MARKETING, V1, P195
[3]  
Douglas S., 1983, INT MARKETING RES
[4]  
Fields George, 1983, BONSAI LEVIS
[5]   A PROPOSITIONAL INVENTORY FOR NEW DIFFUSION RESEARCH [J].
GATIGNON, H ;
ROBERTSON, TS .
JOURNAL OF CONSUMER RESEARCH, 1985, 11 (04) :849-867
[6]  
GATIGNON HA, 1990, MARKET SCI, V8, P231
[7]   BUYER-SELLER NEGOTIATIONS AROUND THE PACIFIC RIM - DIFFERENCES IN FUNDAMENTAL EXCHANGE PROCESSES [J].
GRAHAM, JL ;
KIM, DK ;
LIN, CY ;
ROBINSON, M .
JOURNAL OF CONSUMER RESEARCH, 1988, 15 (01) :48-54
[8]  
Hall E.T., 1989, CULTURE
[9]  
HALL ET, 1987, HIDDEN DIMENSION
[10]   PROBLEMS IN PREDICTING NEW PRODUCT GROWTH FOR CONSUMER DURABLES [J].
HEELER, RM ;
HUSTAD, TP .
MANAGEMENT SCIENCE, 1980, 26 (10) :1007-1020