SEX-ROLES IN ADVERTISING - A COMPARISON OF TELEVISION ADVERTISEMENTS IN AUSTRALIA, MEXICO, AND THE UNITED-STATES

被引：138

作者：

GILLY, MC

机构：

来源：

JOURNAL OF MARKETING | 1988年 / 52卷 / 02期

关键词：

D O I：

10.2307/1251266

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：75 / 85

页数：11

共 33 条

[1] EMPIRICAL-RESEARCH IN INTERNATIONAL MARKETING - 1976-1982 [J].

ALBAUM, G ;

PETERSON, RA .

JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1984, 15 (01) :161-173

[2] COMPARATIVE ANALYSIS OF ROLES PORTRAYED BY WOMEN IN PRINT ADVERTISEMENTS - 1958, 1970, 1972 [J].

BELKAOUI, A ;

BELKAOUI, JM .

JOURNAL OF MARKETING RESEARCH, 1976, 13 (02) :168-172

[3] SEX-ROLE RESEARCH ON MASS-MEDIA [J].

BUSBY, LJ .

JOURNAL OF COMMUNICATION, 1975, 25 (04) :107-131

[4] TRADITIONALISM IN A MODERN SETTING - COMPARISON OF ANGLO-AMERICAN AND MEXICAN-AMERICAN VALUE ORIENTATIONS [J].

CHANDLER, CR .

HUMAN ORGANIZATION, 1979, 38 (02) :153-159

[5]

Condon J. C., 1980, INTERACT GUIDELINES

[6]

Courtney A. E., 1983, SEX STEREOTYPING ADV

[7]

Courtney A. E., 1971, J MARKETING RES, V8, P92, DOI [10.2307/3149733, DOI 10.2307/3149733]

[8] WOMEN IN TV COMMERCIALS [J].

COURTNEY, AE ;

WHIPPLE, TW .

JOURNAL OF COMMUNICATION, 1974, 24 (02) :110-118

[9]

CRUZ AS, 1980, COMPROPOLITAN ORDEN

[10] SELLING WOMEN, SELLING BLACKS [J].

CULLEY, JD ;

BENNETT, R .

JOURNAL OF COMMUNICATION, 1976, 26 (04) :160-174

← 1 2 3 4 →