EXAMINING GENERIC COMPETITIVE STRATEGY TYPES IN UNITED-STATES AND EUROPEAN-MARKETS

被引：35

作者：

DOUGLAS, SP

RHEE, DK

机构：

来源：

关键词：

D O I：

10.1057/palgrave.jibs.8490855

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：437 / 463

页数：27

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