AMBIGUITY, PROCESSING STRATEGY, AND ADVERTISING-EVIDENCE INTERACTIONS

被引：102

作者：

HA, YW ^{[1
]}

HOCH, SJ ^{[1
]}

机构：

[1] UNIV CHICAGO,CTR DECIS RES,GRAD SCH BUSINESS,CHICAGO,IL 60637

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 03期

关键词：

D O I：

10.1086/209221

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：354 / 360

页数：7

共 12 条

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