MANAGING WHAT CONSUMERS LEARN FROM EXPERIENCE

[1] DIMENSIONS OF CONSUMER EXPERTISE [J]. JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) : 411 - 454

[2] IS MEMORY SCHEMATIC? [J]. PSYCHOLOGICAL BULLETIN, 1983, 93 (02) : 203 - 231

[3] EFFECTS OF CONTEXT AND PART-CATEGORY CUES ON RECALL OF COMPETING BRANDS [J]. JOURNAL OF MARKETING RESEARCH, 1985, 22 (03) : 340 - 349

[4] SALIENCE EFFECTS IN BRAND RECALL [J]. JOURNAL OF MARKETING RESEARCH, 1986, 23 (04) : 363 - 369

[5] ALBA JW, 1988, ADV MARKETING PUBLIC, V2

[6] ALLISON RI, 1964, J MARKETING RES, V1, P80

[7] CONSUMER DISSATISFACTION - EFFECT OF DISCONFIRMED EXPECTANCY ON PERCEIVED PRODUCT PERFORMANCE [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (01) : 38 - 44

[8] [Anonymous], JUDGMENT UNCERTAINTY

[9] [Anonymous], 1987, ROAD STRUCTURE

[10] ESTIMATES OF CONTINGENCY BETWEEN 2 DICHOTOMOUS-VARIABLES [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 1983, 112 (01) : 117 - 135

[1] DIMENSIONS OF CONSUMER EXPERTISE [J]. JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) : 411 - 454

[2] IS MEMORY SCHEMATIC? [J]. PSYCHOLOGICAL BULLETIN, 1983, 93 (02) : 203 - 231

[3] EFFECTS OF CONTEXT AND PART-CATEGORY CUES ON RECALL OF COMPETING BRANDS [J]. JOURNAL OF MARKETING RESEARCH, 1985, 22 (03) : 340 - 349

[4] SALIENCE EFFECTS IN BRAND RECALL [J]. JOURNAL OF MARKETING RESEARCH, 1986, 23 (04) : 363 - 369

[5] ALBA JW, 1988, ADV MARKETING PUBLIC, V2

[6] ALLISON RI, 1964, J MARKETING RES, V1, P80

[7] CONSUMER DISSATISFACTION - EFFECT OF DISCONFIRMED EXPECTANCY ON PERCEIVED PRODUCT PERFORMANCE [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (01) : 38 - 44

[8] [Anonymous], JUDGMENT UNCERTAINTY

[9] [Anonymous], 1987, ROAD STRUCTURE

[10] ESTIMATES OF CONTINGENCY BETWEEN 2 DICHOTOMOUS-VARIABLES [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 1983, 112 (01) : 117 - 135