MANAGING RELATIONS BETWEEN R-AND-D AND MARKETING IN NEW PRODUCT DEVELOPMENT-PROJECTS

被引：92

作者：

SOUDER, WE

机构：

来源：

关键词：

D O I：

10.1111/1540-5885.510006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：6 / 19

页数：14

共 11 条

[1]

Berelson Bernard., 1952, CONTENT ANAL COMMUNI

[2]

CROLLIER DJ, 1986, PATTERN RECOGNITION

[3] THE R-AND-D-MARKETING INTERFACE IN HIGH-TECHNOLOGY FIRMS [J].

GUPTA, AK ;

RAJ, SP ;

WILEMON, D .

[4]

KERLINGER FN, 1973, F BEHAVIORAL RES, P514

[5]

Shanklin W. L., 1984, MARKETING HIGH TECHN

[6]

SIEGEL S, 1956, NONPARAMETRIC STAT, P36

[7]

Souder W., 1977, EXPLORATORY STUDY CO

[8]

Souder W.E., 1987, MANAGING NEW PRODUCT

[9]

SOUDER WE, 1987, TECHNOLOGY MANAGEMEN

[10]

SOUDER WE, 1983, COMP ANAL PHASE TRAN