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[74] SCANZONI JH, 1970, OPPORTUNITY FAMILY

[75] SCOTT RA, 1970, SO J BUSINESS, V5, P218

[76] CONSUMER DECISIONS IN THE METROPOLITAN FAMILY [J]. JOURNAL OF MARKETING, 1956, 21 (02) : 149 - 156

[77] SHELDON EB, 1973, FAMILY ECONOMIC BEHA

[78] Sheth J.N., 1974, MODELS BUYER BEHAV C, V1, P17

[79] SHETH JN, 1975, SEP M AM PSYCH ASS C

[80] A BEHAVIORAL MODEL OF RATIONAL CHOICE [J]. QUARTERLY JOURNAL OF ECONOMICS, 1955, 69 (01) : 99 - 118

[71] Rogers Everett, 1973, COMMUNICATION STRATE

[72] SOCIAL INDIFFERENCE CURVES [J]. QUARTERLY JOURNAL OF ECONOMICS, 1956, 70 (01) : 1 - 22

[73] SCANZONI JH, 1966, 1 MCCAH F OCC PAP SE

[74] SCANZONI JH, 1970, OPPORTUNITY FAMILY

[75] SCOTT RA, 1970, SO J BUSINESS, V5, P218

[76] CONSUMER DECISIONS IN THE METROPOLITAN FAMILY [J]. JOURNAL OF MARKETING, 1956, 21 (02) : 149 - 156

[77] SHELDON EB, 1973, FAMILY ECONOMIC BEHA

[78] Sheth J.N., 1974, MODELS BUYER BEHAV C, V1, P17

[79] SHETH JN, 1975, SEP M AM PSYCH ASS C

[80] A BEHAVIORAL MODEL OF RATIONAL CHOICE [J]. QUARTERLY JOURNAL OF ECONOMICS, 1955, 69 (01) : 99 - 118