COMPONENT PROCESSES AND THE UTILITY OF THE CONCEPTUALLY-DRIVEN DATA-DRIVEN DISTINCTION

Three experiments tested the conceptually-driven/data-driven distinction as an account of memory dissociations. Experiment 1 found that cue typicality had opposite effects on semantic cued recall and category verification, yet performance on both of these conceptually-driven tasks was best when the study and test cues matched. In Experiments 2a and 2b, graphemic cued recall and fragment completion (both data-driven) were compared with semantic cued recall. Cued recall performance was best when the test cues resembled the study cues, but fragment completion priming did not vary. Experiment 3 found opposite effects of frequency on fragment completion and graphemic cued recall. Moreover, the similarity of study cues to their targets affected only graphemic cued recall. These results are consistent with the general transfer-appropriate processing framework but not with the conceptually-driven/data-driven distinction.