PROBLEM STRUCTURING HEURISTICS IN STRATEGIC DECISION-MAKING

In a laboratory experiment using 73 undergraduate students as subjects, comparisons were made between the use of a convergent, divergent, and limited heuristic for problem structuring under different stress levels. It was found that subjects using either the convergent or the divergent heuristic had lower satisfaction with the process and lower confidence in their results than those using the limited heuristic. There were no differences in the time used or the quality of results between subjects using the convergent and divergent heuristic. Stress reduced the quantity of results when using either the convergent or divergent heuristic. The subjects may have preferred the limited heuristic because the use of the convergent or divergent heuristic used more time, thus more energy, and resulted in more alternatives, thus increased uncertainty. It is also possible that the subjects preferred their future career plans to be more ambiguous than the use of either the convergent or divergent heuristic allowed. © 1990.