HUMANISTIC INQUIRY IN MARKETING-RESEARCH - PHILOSOPHY, METHOD, AND CRITERIA

被引：449

作者：

HIRSCHMAN, EC

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 03期

关键词：

D O I：

10.2307/3151482

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：237 / 249

页数：13

相关论文

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