A MODEL OF ADAPTIVE CONTROL OF PROMOTIONAL SPENDING

被引:53
作者
LITTLE, JDC
机构
关键词
D O I
10.1287/opre.14.6.1075
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
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页码:1075 / &
相关论文
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