AN INTERNATIONAL COMPARISON OF THE DETERMINANTS OF INDUSTRIAL MARKETING EXPENDITURES

被引：16

作者：

LILIEN, GL ^{[1
]}

WEINSTEIN, D ^{[1
]}

机构：

[1] INSEAD,FONTAINEBLEAU,FRANCE

来源：

JOURNAL OF MARKETING | 1984年 / 48卷 / 01期

关键词：

D O I：

10.2307/1251309

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：46 / 53

页数：8

相关论文

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