VALIDITY AND STRUCTURAL RELIABILITY OF MULTIDIMENSIONAL-SCALING

被引：21

作者：

MALHOTRA, NK

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 02期

关键词：

D O I：

10.2307/3151506

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：164 / 173

页数：10

共 29 条

[1] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J].

CAMPBELL, DT ;

FISKE, DW .

PSYCHOLOGICAL BULLETIN, 1959, 56 (02) :81-105

[2] DATA QUALITY, LEVEL OF AGGREGATION, AND NONMETRIC MULTIDIMENSIONAL-SCALING SOLUTIONS [J].

DAY, GS ;

DEUTSCHER, T ;

RYANS, AB .

JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) :92-97

[3]

Deutscher T., 1982, PROXIMITY PREFERENCE

[4] METHOD OF COMPLETE TRIADS - AN INVESTIGATION OF UNRELIABILITY IN MULTIDIMENSIONAL PERCEPTION OF NATIONS [J].

DONG, HK .

MULTIVARIATE BEHAVIORAL RESEARCH, 1983, 18 (01) :85-96

[5] PATTERN PERCEPTION, CONCEPTUAL SPACES, AND DIMENSIONAL LIMITATIONS ON INFORMATION PROCESSING [J].

FENKER, RM ;

BROWN, DR .

MULTIVARIATE BEHAVIORAL RESEARCH MONOGRAPHS, 1969, 4 (03) :257-271

[6]

GREEN PE, 1969, J MARKET RES SOC, V11, P343

[7] EFFECT OF TASK ON INTRA-INDIVIDUAL DIFFERENCES IN SIMILARITIES JUDGMENTS [J].

GREEN, PE ;

CARMONE, FJ .

MULTIVARIATE BEHAVIORAL RESEARCH, 1971, 6 (04) :433-450

[8] NOTE ON MEASUREMENT OF SOCIAL-PSYCHOLOGICAL BELIEF SYSTEMS [J].

GREEN, PE ;

WIND, Y ;

JAIN, AK .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) :204-208

[9] DIMENSIONAL INTERPRETATION AND CONFIGURATION INVARIANCE IN MULTIDIMENSIONAL SCALING - EMPIRICAL STUDY [J].

GREEN, PE ;

MAHESHWARI, A ;

RAO, VR .

MULTIVARIATE BEHAVIORAL RESEARCH MONOGRAPHS, 1969, 4 (02) :159-180

[10] MARKETING APPLICATIONS OF MDS - ASSESSMENT AND OUTLOOK [J].

GREEN, PE .

JOURNAL OF MARKETING, 1975, 39 (01) :24-31

← 1 2 3 →