MODELING AN ORGANIZATIONAL BUYERS PRODUCT EVALUATION STRATEGY - VALIDITY AND PROCEDURAL CONSIDERATIONS

被引：44

作者：

SCOTT, JE

WRIGHT, P

机构：

[1] UNIV DELAWARE,COLL BUSINESS & ECON,NEWARK,DE 19711

[2] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

关键词：

D O I：

10.2307/3150730

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：211 / 224

页数：14

共 37 条

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