IMPACT OF TELEVISION ADVERTISING ON CHILDREN FROM LOW INCOME FAMILIES

被引：18

作者：

GORN, GJ ^{[1
]}

GOLDBERG, ME ^{[1
]}

机构：

[1] MCGILL UNIV,FAC MANAGEMENT,MONTREAL H3A 1G5,QUEBEC,CANADA

来源：

关键词：

D O I：

10.1086/208683

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：86 / 88

页数：3

共 7 条

[1] CAMPBELL DT, 1963, PSYCHOLOGY STUDY SCI, V6
[2] *CAN STAT, 1974, CENS TRACT B 1971
[3] CHILDRENS REACTIONS TO TELEVISION ADVERTISING - EXPERIMENTAL APPROACH
GOLDBERG, ME
GORN, GJ
[J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) : 69 - 75
[4] GREENBERG BS, 1969, 5 CUP RES REP
[5] GREENE F, 1973, ADVERTISING PUBLIC I
[6] CHILDREN AND COMMERCIAL PERSUASION - ATTRIBUTION THEORY ANALYSIS
ROBERTSON, TS
ROSSITER, JR
[J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (01) : 13 - 20
[7] Ward Scott, 1973, NEW MODELS MASS COMM