CONCEPTUAL AND METHODOLOGICAL ISSUES IN BUYING CENTER RESEARCH

被引：20

作者：

SPEKMAN, RE ^{[1
]}

GRONHAUG, K ^{[1
]}

机构：

[1] NORWEGIAN SCH ECON & BUSINESS ADM,BERGEN,NORWAY

来源：

关键词：

D O I：

10.1108/EUM0000000004656

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：50 / 63

页数：14

共 94 条

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ANDERSON, PF
[J]. JOURNAL OF MARKETING, 1983, 47 (04) : 18 - 31
[6] [Anonymous], SOCIAL THEORY SOCIAL
[7] [Anonymous], 1981, SOCIAL PSYCHOL SOCIO
[8] [Anonymous], J PURCHASING MAT MAN
[9] Bagozzi R.P., 1980, CAUSAL MODELS MARKET
[10] BAGOZZI RP, 1978, ORG BUYING BEHAVIOR, P49