CONCEPTUAL AND METHODOLOGICAL ISSUES IN BUYING CENTER RESEARCH

[51] MARTIN J, 1979, THESIS NW U

[52] SOURCES OF POWER OF LOWER PARTICIPANTS IN COMPLEX ORGANIZATIONS [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1962, 7 (03) : 349 - 364

[53] MENTZBERG H, 1976, ADM SCI Q, V21, P246

[54] MOLLER K, 1981, IND BUYING BEHAVIOUR

[55] MORIARTY R, J MARKETING RES, V19, P182

[56] MORIARTY RT, 1980, THESIS HARVARD U

[57] Newell A., 1972, HUMAN PROBLEM SOLVIN

[58] NICOSIA F, 1978, BEHAVIORAL MODELS MA

[59] 5 DIMENSIONS OF INDUSTRIAL ADOPTION PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) : 322 - 328

[60] PATCHEN M, 1975, ORG BEHAVIOUR HUMAN, V11, P195

[51] MARTIN J, 1979, THESIS NW U

[52] SOURCES OF POWER OF LOWER PARTICIPANTS IN COMPLEX ORGANIZATIONS [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1962, 7 (03) : 349 - 364

[53] MENTZBERG H, 1976, ADM SCI Q, V21, P246

[54] MOLLER K, 1981, IND BUYING BEHAVIOUR

[55] MORIARTY R, J MARKETING RES, V19, P182

[56] MORIARTY RT, 1980, THESIS HARVARD U

[57] Newell A., 1972, HUMAN PROBLEM SOLVIN

[58] NICOSIA F, 1978, BEHAVIORAL MODELS MA

[59] 5 DIMENSIONS OF INDUSTRIAL ADOPTION PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) : 322 - 328

[60] PATCHEN M, 1975, ORG BEHAVIOUR HUMAN, V11, P195