THE DIFFERENTIAL-EFFECTS OF EXERCISED AND UNEXERCIZED POWER SOURCES IN A MARKETING CHANNEL

被引：484

作者：

GASKI, JF ^{[1
]}

NEVIN, JR ^{[1
]}

机构：

[1] UNIV WISCONSIN,BUSINESS,MADISON,WI 53706

来源：

关键词：

D O I：

10.2307/3151359

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：130 / 142

页数：13

共 48 条

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BROWN, JR
DAY, RL
[J]. JOURNAL OF MARKETING RESEARCH, 1981, 18 (03) : 263 - 274
[7] BRUNING JL, 1968, COMPUTATIONAL HDB ST
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[J]. JOURNAL OF CONSUMER RESEARCH, 1975, 2 (02) : 137 - 145
[9] THE INFORMANT IN QUANTITATIVE RESEARCH
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[J]. AMERICAN JOURNAL OF SOCIOLOGY, 1955, 60 (04) : 339 - 342
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