TOWARD UNDERSTANDING ATTITUDE STRUCTURE - STUDY OF COMPLIMENTARITY OF MULTI-ATTRIBUTE ATTITUDE MODELS

被引：15

作者：

BRUNO, AV

WILDT, AR

机构：

[1] UNIV SANTA CLARA, GRAD SCH BUSINESS, SANTA CLARA, CA 95053 USA

[2] UNIV FLORIDA, COLL BUSINESS ADM, GAINESVILLE, FL 32601 USA

来源：

关键词：

D O I：

10.1086/208624

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：137 / 145

页数：9

共 7 条

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[4]

MONTGOMERY DB, 1973, NEW PRODUCT DISTRIBU

WILDT, AR ;

BRUNO, AV .

[6] ISSUES IN MARKETINGS USE OF MULTI-ATTRIBUTE ATTITUDE MODELS [J].

WILKIE, WL ;

PESSEMIER, EA .

[7] CONSUMER CHOICE STRATEGIES - SIMPLIFYING VS OPTIMIZING [J].

WRIGHT, P .