PREDICTION OF PREFERENCE FOR CAPITAL EQUIPMENT USING LINEAR ATTITUDE MODELS

被引：7

作者：

WILDT, AR

BRUNO, AV

机构：

[1] UNIV FLORIDA,COLL BUSINESS ADM,GAINESVILLE,FL 32601

[2] UNIV SANTA CLARA,GRAD SCH BUSINESS,SANTA CLARA,CA

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 02期

关键词：

D O I：

10.2307/3150563

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：203 / 205

页数：3

共 12 条

[1] COMPARATIVE ANALYSIS OF ATTITUDINAL PREDICTIONS OF BRAND PREFERENCE [J].

BASS, FM ;

WILKIE, WL .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) :262-269

[2] ATTITUDE MODEL FOR STUDY OF BRAND PREFERENCE [J].

BASS, FM ;

TALARZYK, WW .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) :93-96

[3] IMPORTANCE OF DIFFERENTIAL WEIGHTS IN MULTIPLE ATTRIBUTE MODELS OF CONSUMER ATTITUDE [J].

BECKWITH, NE ;

LEHMANN, DR .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) :141-145

[4] LINEAR ATTITUDE MODELS - STUDY OF PREDICTIVE ABILITY [J].

CHURCHILL, GA .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) :423-426

[5] EVALUATING MODELS OF ATTITUDE STRUCTURE [J].

DAY, GS .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) :279-286

[6]

Fishbein M., 1967, READINGS ATTITUDE TH, P477

[7]

MOINPOUR R, 1971, 2ND P ANN C ASS CONS, P365

[8]

RUSS FA, 1972, 19 INT TIMS M HOUST

[9]

SCOTT JE, 1971, FAL P C AM MARK ASS, P346

[10]

SHETH JN, 1973, J ADVERTISING RES, V13, P37

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