COMPARATIVE ANALYSIS OF ATTITUDINAL PREDICTIONS OF BRAND PREFERENCE

被引：90

作者：

BASS, FM ^{[1
]}

WILKIE, WL ^{[1
]}

机构：

[1] PURDUE UNIV,KRANNERT GRAD SCH IND ADM,LAFAYETTE,IN 47907

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 03期

关键词：

D O I：

10.2307/3149693

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：262 / 269

页数：8

相关论文

共 33 条

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[2] ATTITUDE MODEL FOR STUDY OF BRAND PREFERENCE
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[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 93 - 96
[3] EXPERIMENTAL STUDY OF RELATIONSHIPS BETWEEN ATTITUDES, BRAND PREFERENCE, AND CHOICE
BASS, FM
LEHMANN, DR
PESSEMIE.EA
[J]. BEHAVIORAL SCIENCE, 1972, 17 (06): : 532 - &
[4] BASS FM, 1969, 252 I RES BEH EC MAN
[5] BASS FM, 1971, OCCASIONAL PAPERS AD, V4, P63
[6] IMPORTANCE OF DIFFERENTIAL WEIGHTS IN MULTIPLE ATTRIBUTE MODELS OF CONSUMER ATTITUDE
BECKWITH, NE
LEHMANN, DR
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) : 141 - 145
[7] LINEAR ATTITUDE MODELS - STUDY OF PREDICTIVE ABILITY
CHURCHILL, GA
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 423 - 426
[8] COGNITIVE CONSEQUENCES OF BRAND LOYALTY
COHEN, JB
HOUSTON, MJ
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 97 - 99
[9] NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH
COHEN, JB
FISHBEIN, M
AHTOLA, OT
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 456 - 460
[10] COHEN JB, 1971, 2 P ANN C ASS CONS R, P344

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