COUNTING YOUR CUSTOMERS - WHO ARE THEY AND WHAT WILL THEY DO NEXT

被引：320

作者：

SCHMITTLEIN, DC

MORRISON, DG

COLOMBO, R

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027

[2] NYU,DEPT MARKETING,NEW YORK,NY 10002

来源：

关键词：

D O I：

10.1287/mnsc.33.1.1

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：1 / 24

页数：24

共 21 条

[1]

Abramowitz M., 1970, HDB MATH FUNCTIONS

[2] CONSUMER PURCHASING MODEL WITH ERLANG INTER-PURCHASE TIMES [J].

CHATFIELD, C ;

GOODHARDT, GJ .

[3]

Ehrenberg A. S. C., 1972, REPEAT BUYING

ESKIN, GJ .

[5]

ESKIN GJ, 1976, P ED C SER AM MARKET, V39, P220

[6]

Feller W., 2008, INTRO PROBABILITY TH

[7]

HECKMAN JJ, 1982, MULTIDIMENSIONAL MAT

[8] STRUCTURE OF REPEAT BUYING FOR NEW PACKAGED GOODS [J].

KALWANI, MU ;

SILK, AJ .

[9]

KARLIN S, 1975, 1ST COURSE STOCHASTI

[10]

Kotz S., 1970, CONTINUOUS UNIVARIAT, V1