EFFECTS OF NEGATIVE POLITICAL ADVERTISING - THE ROLES OF SPONSOR AND REBUTTAL

被引:88
作者
GARRAMONE, GM
机构
关键词
D O I
10.1080/08838158509386573
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:147 / 159
页数:13
相关论文
共 18 条
[1]  
BAUER R, 1967, RISK TAKING INFORMAT
[2]  
BERLO DK, 1969, PUBLIC OPIN QUART, V33, P563, DOI 10.1086/267745
[3]  
Brehm J. W., 1966, RESPONSES LOSS FREED
[4]  
DEVLIN LP, 1983, POLITICAL COMMUNICAT, V7, P1
[5]  
DONOHUE TR, 1974, J BROADCASTING, V18, P3
[6]   VOTER RESPONSES TO NEGATIVE POLITICAL ADS [J].
GARRAMONE, GM .
JOURNALISM QUARTERLY, 1984, 61 (02) :250-259
[7]  
Hovland C. I., 1949, EXPT MASS COMMUNICAT, VIII
[8]   The Influence of Source Credibility on Communication Effectiveness [J].
Hovland, Carl I. ;
Weiss, Walter .
PUBLIC OPINION QUARTERLY, 1951, 15 (04) :635-650
[9]   AN EXPERIMENTAL COMPARISON OF CONCLUSION-DRAWING BY THE COMMUNICATOR AND BY THE AUDIENCE [J].
HOVLAND, CI ;
MANDELL, W .
JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1952, 47 (03) :581-588
[10]  
Kaid Lynda Lee, 1981, HDB POLITICAL COMMUN, P249