AFFECTIVE RESPONSES MEDIATING ACCEPTANCE OF ADVERTISING

被引：591

作者：

BATRA, R ^{[1
]}

RAY, ML ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

关键词：

D O I：

10.1086/209063

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：234 / 249

页数：16

共 67 条

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AAKER, DA
STAYMAN, DM
HAGERTY, MR
[J]. JOURNAL OF CONSUMER RESEARCH, 1986, 12 (04) : 365 - 381
[2] AAKER DA, 1981, J ADVERTISING RES, V21, P15
[3] A CLOSER LOOK AT CLASSICAL-CONDITIONING
ALLEN, CT
MADDEN, TJ
[J]. JOURNAL OF CONSUMER RESEARCH, 1985, 12 (03) : 301 - 315
[4] [Anonymous], BUYER CONSUMER INFOR
[5] [Anonymous], 1977, HUMAN EMOTIONS
[6] ARNOLD Magda B., 1960, EMOTION PERSONALITY, VI
[7] BATRA R, 1984, THESIS STANFORD U ST
[8] Batra R., 1985, PSYCHOL PROCESSES AD, P13
[9] BEABER RJ, 1975, THESIS U SO CALIFORN
[10] BELCH GE, 1982, 82107 MARK SCI I WOR