IMPLICIT UNDERSTANDINGS IN CHANNELS OF DISTRIBUTION

被引:92
作者
SHUGAN, SM
机构
关键词
D O I
10.1287/mnsc.31.4.435
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:435 / 460
页数:26
相关论文
共 32 条
  • [1] [Anonymous], 1983, MARKET SCI
  • [2] Baligh H. H., 1967, VERTICAL MARKET STRU
  • [3] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING
    BASS, FM
    [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20
  • [4] BEIER FJ, 1969, DISTRIBUTION CHANNEL, P104
  • [5] Bucklin LP., 1966, THEORY DISTRIBUTION
  • [6] Cournot A., 1938, RECHERCHE PRINCIPES
  • [7] CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT-MARKETS
    DAY, GS
    SHOCKER, AD
    SRIVASTAVA, RK
    [J]. JOURNAL OF MARKETING, 1979, 43 (04) : 8 - 19
  • [8] DORAISWAMY K, 1979, AM MARKETING ASS ED, P463
  • [9] ETGAR M, 1979, J RETAILING, V55, P61
  • [10] FAVILLE DE, 1961, SELECTED CASES MARKE, P98