IMPLICIT UNDERSTANDINGS IN CHANNELS OF DISTRIBUTION

[11] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J]. JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) : 103 - 123

[12] GREENHUT ML, 1979, AM ECON REV, V69, P137

[13] HAWKINS ER, 1967, MARKETING CHANNEL CO, P140

[14] HEIMER R, 1983, AM ECON REV, V73, P560

[15] HIRSHLEIFER J, 1956, J BUSINESS JUL, P172

[16] HOLLINGSWORTH AT, 1973, J RETAILING SUM, P51

[17] JEULAND AP, 1983, PRODUCTIVITY EFFICIE, P17

[18] JEULAND AP, MARKETING SCI, V2, P239

[19] OPTIMAL MARKETING BEHAVIOR IN OLIGOPOLY [J]. EUROPEAN ECONOMIC REVIEW, 1975, 6 (02) : 105 - 128

[20] BILATERAL MONOPOLY, SUCCESSIVE MONOPOLY, AND VERTICAL INTEGRATION [J]. ECONOMICA, 1960, 27 (106) : 101 - 119

[11] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J]. JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) : 103 - 123

[12] GREENHUT ML, 1979, AM ECON REV, V69, P137

[13] HAWKINS ER, 1967, MARKETING CHANNEL CO, P140

[14] HEIMER R, 1983, AM ECON REV, V73, P560

[15] HIRSHLEIFER J, 1956, J BUSINESS JUL, P172

[16] HOLLINGSWORTH AT, 1973, J RETAILING SUM, P51

[17] JEULAND AP, 1983, PRODUCTIVITY EFFICIE, P17

[18] JEULAND AP, MARKETING SCI, V2, P239

[19] OPTIMAL MARKETING BEHAVIOR IN OLIGOPOLY [J]. EUROPEAN ECONOMIC REVIEW, 1975, 6 (02) : 105 - 128

[20] BILATERAL MONOPOLY, SUCCESSIVE MONOPOLY, AND VERTICAL INTEGRATION [J]. ECONOMICA, 1960, 27 (106) : 101 - 119