CRITERIA FOR MARKET-SEGMENTATION STUDIES

[1] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) : 264 - 270

[2] BECKWITH NE, UNPUBLISHED PAPER

[3] BECKWITH NE, 1975, P BUSINESS ECONOMICS, P112

[4] CONSUMER PURCHASING MODEL WITH ERLANG INTER-PURCHASE TIMES [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1973, 68 (344) : 828 - 835

[5] EHRENBERG ASC, 1972, REPEAT BUYING THEORY, P142

[6] FRANK RE, 1968, APPLICATIONS SCIENCE, P45

[7] HUANG DS, 1970, REGRESSION ECONOMIC, P65

[8] Morrison D. G, 1973, MANAGE SCI, V19, P1213

[9] WILDT AR, 1976, MANAGE SCI, V22

[1] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) : 264 - 270

[2] BECKWITH NE, UNPUBLISHED PAPER

[3] BECKWITH NE, 1975, P BUSINESS ECONOMICS, P112

[4] CONSUMER PURCHASING MODEL WITH ERLANG INTER-PURCHASE TIMES [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1973, 68 (344) : 828 - 835

[5] EHRENBERG ASC, 1972, REPEAT BUYING THEORY, P142

[6] FRANK RE, 1968, APPLICATIONS SCIENCE, P45

[7] HUANG DS, 1970, REGRESSION ECONOMIC, P65

[8] Morrison D. G, 1973, MANAGE SCI, V19, P1213

[9] WILDT AR, 1976, MANAGE SCI, V22