STRATEGIC MARKETING PLANNING BY PRODUCT MANAGERS - ROOM FOR IMPROVEMENT

被引：22

作者：

COSSE, TJ ^{[1
]}

SWAN, JE ^{[1
]}

机构：

[1] UNIV ALABAMA,GRAD SCH BUSINESS,BIRMINGHAM,AL 35294

来源：

关键词：

D O I：

10.2307/1251200

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：92 / 102

页数：11

共 25 条

[1]

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[2]

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[3]

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[4]

BOYD HW, 1978, REV MARKETING, P41

[5]

BOYD HW, 1975, UNPUB NOTES STRATEGI

[6] CHANGING-ROLE OF PRODUCT MANAGER IN CONSUMER GOODS COMPANIES [J].

BUELL, VP .

CARDOZO, RN ;

ROSS, I ;

RUDELIUS, W .

[8]

CLEWETT RM, 1975, HARVARD BUS REV, V53, P65

[9]

COX WE, 1975, 1974 COMB P NEW MARK, P465

[10]

Day G., 1981, REV MARKETING 1981, P89