NEW PRODUCT DECISIONS BY MARKETING EXECUTIVES - COMPUTER-CONTROLLED EXPERIMENT

被引：3

作者：

CARDOZO, RN ^{[1
]}

ROSS, I ^{[1
]}

RUDELIUS, W ^{[1
]}

机构：

[1] UNIV MINNESOTA,CTR EXPTL STUDIES BUSINESS,MINNEAPOLIS,MN 55455

来源：

JOURNAL OF MARKETING | 1972年 / 36卷 / 01期

关键词：

D O I：

10.2307/1250862

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：10 / 16

页数：7

相关论文

共 6 条

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