Steric selectivity in terms of molecular planarity of cationic dyes was investigated using anionic bilayer aggregates. Planar cationic dye (para-type stilbazolium) could be incorporated into the hydrophobic region of anionic crystalline bilayer aggregates, whereas structurally related, less planar dyes (ortho-type stilbazolium) could not be incorporated in spite of somewhat higher hydrophobicity resulting from lengthening of the N-alkyl group.