PREFERENCES, PRICES, AND RATINGS IN RISKY DECISION-MAKING

被引：92

作者：

MELLERS, BA ^{[1
]}

CHANG, SJ ^{[1
]}

BIRNBAUM, MH ^{[1
]}

ORDONEZ, LD ^{[1
]}

机构：

[1] CALIF STATE UNIV FULLERTON,FULLERTON,CA 92634

来源：

JOURNAL OF EXPERIMENTAL PSYCHOLOGY-HUMAN PERCEPTION AND PERFORMANCE | 1992年 / 18卷 / 02期

关键词：

D O I：

10.1037/0096-1523.18.2.347

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Systematically different preference orders are obtained when different procedures are used to elicit preferences for gambles. Three new experiments found different preference orders with attractiveness ratings, risk ratings, buying prices, selling prices, avoidance prices, and strength-of-preference judgements. Preference reversals persisted even when Ss were given financial incentives to motivate them to rank the gambles identically. Results were consistent with a change-of-process theory in which Ss are assumed to use different strategies in different tasks with the same scales. Attractiveness and risk ratings could be described by an additive combination of probability and amount, and prices could be predicted by a multiplicative combination of the same scales. Strength-of-preference judgments were consistent with a contrast-weighting model in which the weight of a dimension (either probability or amount) depends on the contrast between the 2 gambles along that dimension.

引用

页码：347 / 361

页数：15