COGNITIVE-DISSONANCE AND CONSUMER-BEHAVIOR - REVIEW OF EVIDENCE

被引：113

作者：

CUMMINGS, WH ^{[1
]}

VENKATESAN, M ^{[1
]}

机构：

[1] UNIV IOWA,IOWA CITY,IA 52240

来源：

JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 03期

关键词：

D O I：

10.2307/3150746

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：303 / 308

页数：6

共 45 条

[1] CONSUMER AND HIS ALTERNATIVES - EXPERIMENTAL APPROACH [J].

ANDERSON, LK ;

TAYLOR, JR ;

HOLLOWAY, RJ .

JOURNAL OF MARKETING RESEARCH, 1966, 3 (01) :62-67

[2] CONSUMER DISSATISFACTION - EFFECT OF DISCONFIRMED EXPECTANCY ON PERCEIVED PRODUCT PERFORMANCE [J].

ANDERSON, RE .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (01) :38-44

[3]

Aronson E., 1968, THEORIES COGNITIVE C

[4] AUTOMOBILE BUYER AFTER PURCHASE [J].

BELL, GD .

JOURNAL OF MARKETING, 1967, 31 (03) :12-16

[5]

Brehm J.W., 1962, EXPLORATIONS COGNITI, DOI [DOI 10.1037/11622-000, 10.1037/11622-000]

[6] POSTDECISION CHANGES IN THE DESIRABILITY OF ALTERNATIVES [J].

BREHM, JW .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1956, 52 (03) :384-389

[7] INCREASING COGNITIVE-DISSONANCE BY A FAIT ACCOMPLI [J].

BREHM, JW .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1959, 58 (03) :379-382

[8]

CALDER BJ, 1973, PERSPECTIVES CONSUME

[9] AN EXPERIMENTAL-STUDY OF CUSTOMER EFFORT, EXPECTATION, AND SATISFACTION [J].

CARDOZO, RN .

JOURNAL OF MARKETING RESEARCH, 1965, 2 (03) :244-249

[10] COGNITIVE-DISSONANCE - 5 YEARS LATER [J].

CHAPANIS, NP ;

CHAPANIS, A .

PSYCHOLOGICAL BULLETIN, 1964, 61 (01) :1-22

← 1 2 3 4 5 →