DETERMINANTS OF PRODUCT INNOVATION IN SPECIALITY CHEMICAL COMPANIES

被引：13

作者：

ABRATT, R

LOMBARD, AV

机构：

[1] University of the Witwatersrand, Johannesburg

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1993年 / 22卷 / 03期

关键词：

D O I：

10.1016/0019-8501(93)90002-O

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study attempts to identify the major determinants of product innovation in the speciality chemicals industry. Results are reported from a study of 51 speciality chemical firms in South Africa. The results reveal that these firms are customer oriented, but deficiencies were uncovered with respect to product predevelopment activities, attention paid to marketing, and the use of outside technology and external scientific communication.

引用

页码：169 / 175

页数：7

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