ADVERTISING, SUNK COSTS, AND BARRIERS TO ENTRY

被引：47

作者：

KESSIDES, IN

机构：

来源：

关键词：

D O I：

10.2307/1924931

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：84 / 95

页数：12

共 31 条

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[2]

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BAUMOL, WJ ;

WILLIG, RD .

[4]

Baumol WJ, 1982, CONTESTABLE MARKETS, V15, P774

[5] EFFECT OF ADVERTISING ON PRICE OF EYEGLASSES [J].

BENHAM, L .

[6]

BIGGADIKE RE, 1976, ENTRY STRATEGY PERFO

[7] ADVERTISING AND PROFITABILITY - REAPPRAISAL [J].

BLOCH, H .

[8]

BROZEN Y, 1974, ADVERTISING SOC, P79

CAVES, RE ;

PORTER, ME .

[10]

Chamberlin E., 1962, THEORY MONOPOLISTIC